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The Water Chronicles Audience
The Water Chronicles readers are educated, influential and green.
They have the knowledge and the means to buy the products and services that enhance our water and help sustain our environment.
More specifically:
- Our industry services directory attracts people searching for specific
products or services, bringing new users to the site. Listed companies regularly browse the directory, verifying information and making sure they put their best foot
forward to interested clients.
The directory is a direct pipe to the water industry. Our daily posting of targeted news headlines on directory pages also broadens industry-user interest to other areas of the site.
- Our special reports attract municipal provincial and federal policy-makers.
For instance, our Guide to Canada's drinking Water generated considerable interest within municipal regulatory communities while our report on the Great Lakes brought feedback and interviews with many of the Great Lake city mayors and an expert panel discussion on the issues facing the Great Lakes.
- Our interviews feature Nobel winners, heads of departments,
political players and leading environmentalists whose influence and sphere of knowledge help define the topics under discussion. The interviews also provide
reference and handy research for both doctoral and undergrad students interested in environmental and geographical studies.
This is one of the reasons why the Canadian Association of Geographers recently selected us to be featured on Water Day, during Geography Awareness Week 2008.
The boil water advisory (BWA) maps generate traffic from the infrastructure and related industries sector, as it pinpoints areas where their services would be most needed.
The maps also attract concerned citizens, municipal plant managers, and many many politicians, committee leaders and health department officials, underlining the heightened awareness within our communities of the need for clean drinking water.
As a testament to the interest generated by our bwa maps, we were consulted and interviewed for a 2008 article on boil water advisories in Canada, published by the Canadian Medical Association Journal.
Click here to read article
Our SMS Alerts and Twitter Updates put us ahead of the curve with the up and coming environmentally-aware, social network generation.
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